welcome

Blue Crayon

About Blue Crayon

Film is incredibly democratic and accessible, it’s probably the best option if you actually want to change the world, not just re-decorate it.

Banksy

Barrett Veldsman is a London based automotive and extreme sports filmmaker, commercials director, cinematographer and photographer. He has worked as a commercials director, creative director, cinematographer & photographer for some of the world’s most successful super-brands including: Bugatti, Miller Lite, SuperDry, Asahi, Extreme Sports, Ferrari, McLaren, and Oakley. Barrett has been recognised within his industry as a creative leader in extreme filming.

He is currently directing a feature length surfing documentary. Barrett was recently cited in 'Extreme Shooting,' an article by Rachel Steven for Creative Review, Photography issue. Claire Beale, Editor of Campaign, cited Barrett, as one of 'the best creative’s working in advertising today'. His work for Oakley, especially his utilisation of a helicam, set an industry standard in the ability to capture unprecedented extreme sports ariel footage in 5K.

Social Stuff.

You can find me here..

Barrett Veldsman

Commercials Director

Denon

Creative Direction

NHS

Digital Video

SuperDry

Digital Video

Pagani

Creative Direction

Renault

Digital Video

Ferrari F1

Digital Video

Asahi Beer

Digital Video

Bugatti

Creative Direction

Miller Lite

Digital Video

OnePiece

Digital Video

McLaren

Creative Direction

oakley

Digital Video

2012

Creative Direction

Extreme

Digital Video

Shell F1

Digital Video

Services

One of the great things about being a director as a life choice is that it can never be mastered. Every story is its own kind of expedition, with its own set of challenges.

Ron Howard

Barrett specialises in digital cinematography and aerial filming using a Red Epic mounted helicam. This allows him to deliver stunning cinematic visualisations from surfing, skiing, flyovers, car chases to motorsports.

He also specialises in high speed and timelapse cinematography giving a unique perspective to high action fast moving film.

There are 360 degrees, so why stick to one?

zaha hadid

Barrett has gained experience from shooting a broad range of 360 experiances, from high end fashion to extreme sports and events.

Barrett aims to inspire desire and emotion through his 360 experiance be it automotive, high-end fashion or extreme sports giving his filming a unique and emotive flare.

Film is made in the editing room. Shooting film is about shopping, you get all the ingredients, then you make a good cake - or not.

Philip Seymour Hoffman

Directing for both commercials and film, Barrett's ability to visualise and shoot a story has led him into editing. As a result, he has edited projects for some of the worlds super brands such as Ferrari and Shell.

Barrett also works alongside a team of specialists in 3D, VFX, SFX, and complex animation allowing him the ability to deliver a polished cinematic experiance.

A man who stops advertising to save money is like a man who stops a clock to save time.

Henry Ford

Specialising in digital, cinematography, branding, design, social, web and product launches. Barrett's unique but pragmatic approach has produced award winning ideas and innovative, stylish and effective

solutions for a multitude of brands during his 14 years as a creative director. Barrett has worked on an international level with clients based in London, Paris, Dubai, Miami, New York, Jakarta and Geneva.

All that is valuable in human society depends upon the opportunity for development accorded the individual.

Albert Einstein

Barrett develops websites with the consumer in mind creating an online presence that is both social, informative and of high impact.

"Websites are no longer standalone shop windows but a social experiances. It is important to have an understanding of this intergration and develop a website with both a social aspect and user experiance".